At Pinarello, research and new concepts are never simply “marketing pre-tests”, but rather, progress and innovation felt throughout the cycling industry. Despite the ever-growing demands of a frenetic market, Pinarello never cuts corners when it comes to pure research and comprehensive testing. Whether it’s new materials or new geometric solutions, Pinarello is the first to test their tubes, frames, forks, and components on the roads that surround them—testimonial sites of legendary feats from Montello to the Dolomites. And if they withstand these relentless tests, they are then passed onto champions and then ultimately, to you. This way, you can rest assured that Pinarello is offering you the very best.
Today Pinarello has focused their slogan Think Asymmetric and applied that to all of their bikes. This award winning technology can be found from their top end Dogma frames all they way down to their entry level bike offerings.