Wilier was founded in 1906 in Bassano del Grappa -- one of Italy's most historic cycling cities. Home of the 1985 World Championship Road Race, it's at the foot of the epic climb of Monte Grappa. The brand name Wilier Triestina is rooted in Italian nationalist patriotism. Italians use "W" as shorthand for the word "Viva", e.g. "W il Giro." The patriotic phrase "W l'Italia liberate e redenta" means "Long live Italy, liberated and redeemed." From this came Wilier. And Triestina is in tribute to the Italian city of Trieste on the Adriatic Sea. The fleur-de-lis-like halberd found on Wilier bikes was inspired by Trieste's coat of arms. Combine this rich heritage with the technology and beauty inherent to Wilier, and the result is a bike that inspires in every conceivable manner.